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SMJHT

THE SILVER MOUNTAIN JOURNAL OF HOTEL & TOURISM STUDIES

(Hotel Management, Tourism & Hospitality,Sustainability, Technology & Strategies)

Edited By: Silver Mountain School of Hotel Management

Chief Editor: Dr. Narendra Kumar { Ph.D. ( Amity University, Uttar Pradesh, India) nkumar14@amity.edu }

Published Online By: A.S.A.P. Global Ebooks Private Limited

ISSN: 3107-8656 (Online)

Volume Details: Volume 1, Issue-1 (Month: June, Year: 2025)




Details of Journal (PAGES 1-9)
Contains: Title, Preface, Governing Body Details, From the Desk of Advisory Members, From the Desk of Vice-Presidents, From the Desk of President, From the Desk of Chief Editor, Theme and Sub-theme of the Issue

Article 1. Customer Experience & Personalisation: Emotional Connection & Storytelling (PAGES 10-18)
by Ms. Shrikala Sawant
The hospitality industry in the 21st century is opening to new trends and techniques. It is important that hospitality professionals as well as academics stay updated. Presently, there is a wide gap between knowledge gained and required knowledge in India. Gaining knowledge is easy, but finding a job with that knowledge is quite difficult because the expectations of industry professionals are different from those of educational institutions. Educational institutions give more importance to theoretical knowledge than practical knowledge, but in industry, employers require people who will manage the work effectively. Academicians today need to understand that we are responsible for keeping students updated. The gap between academics and the hotel industry needs to be narrowed. Faculty members need to use innovative techniques to keep the students interested in the lectures. Various workshops, seminars, and interactive sessions can be conducted where industry professionals can share their knowledge and experience with the students. Some short courses can also be introduced to improve the skills of the students. The industry should also coordinate with academicians by introducing some booster courses.This study is an attempt to identify how there can be better coordination between academics and industry. This paper will also identify the challenges faced by academicians and industry professionals in bridging the gap. Keywords: Collaborative, Academics, Training, Skills, Hospitality, Industry.
DOI Link: https://doie.org/10.98801/SMJHTS.2025914505

Article 2. Destination Management & Tourism Promotion: Cultural Heritage Tourism (PAGES 19-25)
by Dr. Ngonidzashe Makwindi, Ntsotiseng Matjeka
Tourism has been identified as one of the tools for creating jobs and promoting local culture and products by United Nations in its Sustainable Development Goals. However, the poverty level in communities surrounding tourist sites like Malealea is not very different from other communities which are far away from tourist sites. Moreover, Malealea Development Trust (MDT) tends to rely much on donors rather than Cultural and Heritage tourism resources which are rich and abundant in the villages. There is limited research on how Cultural and Heritage tourism can contribute in poverty alleviation in Malealea Lodge’s surrounding villages. Therefore, the purpose of this study is to explore the role of Cultural and Heritage tourism in achieving United Nations Sustainable Development Goals. The study assessed the opportunities and challenges of promoting Cultural and Heritage tourism in the villages of Malealea. The study adopted a qualitative approach and conducted in-depth interviews to a snowball sample of 10 key informants from the villages and Malealea Lodge. Data was analysed using thematic analysis. The study revealed that while there were remarkable community initiatives to involve the communities in cultural performances, pony trekking, handicrafts, homestays, environmental protection and village tours which promote sustainable development, however, the initiatives tended to be fragmented, hence the distribution of benefits was to a certain extent not equitable. The study also revealed that there were some communities without toilets, this was one of the biggest threats to the Agenda 2030. Nonetheless, the increasing number of international tourists from Germany, Netherlands, France and Spain has potential to create an opportunity for Malealea local communities to diversify their livelihoods through cultural and heritage tourism. One of the key recommendations was therefore to create awareness and capacitate the communities to exploit the opportunities.
DOI Link: https://doie.org/10.98801/SMJHTS.2025452699

Article 3. Destination Management & Tourism Promotion: Cultural Heritage Tourism (PAGES 26-34)
by Dr. (Chef) Subhadip Majumder
Tourism has become a central pillar in the economic development strategies of many developing nations, offering opportunities for growth, job creation, and cultural exchange. However, it also poses significant risks to environmental sustainability, cultural authenticity, and social equity. This paper investigates the complex relationship between tourism and sustainability in the Third World, focusing on the environmental and socio-economic impacts of tourism within the context of globalization. The study critically examines the effects of tourism on climate change, natural resources, and local cultures, highlighting the challenges posed by over-tourism, carbon emissions, and cultural commodification. It also explores the potential for sustainable tourism practices to mitigate these negative effects, emphasizing case studies from countries like Costa Rica, Kenya, and Bhutan that have successfully implemented community-based and eco-tourism models. The primary objectives of this research are to evaluate the economic contributions of tourism to developing nations, assess the environmental costs and socio-cultural impacts, and investigate strategies for achieving sustainable tourism that benefits both the economy and local communities. The expected outcome is to offer actionable insights for policymakers, industry leaders, and local communities, emphasizing the need for innovative, inclusive, and adaptive approaches to tourism development. Ultimately, the research seeks to balance the economic benefits of tourism with its social and environmental responsibilities, contributing to a more equitable and sustainable future for the Third World.
DOI Link: https://doie.org/10.98801/SMJHTS.2025856719

Article 4. Destination Management & Tourism Promotion: Tourism Infrastructure Development (PAGES 35-37)
by Mr. Kushal Pokharel
The COVID-19 pandemic significantly disrupted the global tourism and hospitality sectors, with Nepal’s burgeoning tourism industry being severely impacted. This study explores the strategic adaptations and challenges in Nepal’s hospitality industry’s post-pandemic recovery. Using a literature-based approach, it examines the government’s initiatives, private sector responses, and emerging trends in domestic tourism. The findings highlight the role of domestic tourism, policy reforms, and infrastructure development in driving recovery. The study concludes with recommendations for sustainable growth through innovation, inclusivity, and eco-friendly tourism practices.
DOI Link: https://doie.org/10.98801/SMJHTS.2025809284


Article 5. Destination Management & Tourism Promotion: Tourism Infrastructure Development (PAGES 38-52)
by Dr. Roxana Michaelides
Tourism is undergoing a transformative phase driven by technological advancements, evolving consumer preferences, and global trends reshaping the industry. This research examines how higher education, particularly in hospitality and tourism, can prepare the next generation of professionals to adapt to these changes while shaping the future of tourism. Focusing on the College of Hotel and Tourism Management (COTHM) in Nicosia, Cyprus, the study explores contemporary trends influencing hospitality education. Key areas of investigation include innovative teaching methodologies, the cultivation of essential soft skills in future industry leaders, and the growing demand for unique, immersive travel experiences. Findings underscore the need for academic programs to evolve to remain relevant, equipping students to meet the dynamic challenges and opportunities in the tourism sector. The research advocates for curricula that integrate interdisciplinary knowledge from fields such as data analytics, environmental science, and cultural studies. It emphasizes the importance of fostering partnerships between educational institutions and industry stakeholders to ensure programs remain current and effectively address realworld issues. Additionally, the study highlights the value of experiential learning opportunities, enabling students to gain practical experience and develop the competencies necessary to excel in a rapidly changing industry.
The study also emphasizes the role of guest-centric strategies, leveraging tools like artificial intelligence (AI), data analytics, and virtual reality (VR) to anticipate and meet the personalized needs of modern tourists. These approaches are central to “guestology,” a concept that combines data-driven insights with personalized service delivery to create tailored, immersive experiences. Further, the curriculum is designed to instil cultural competence, environmental awareness, and a commitment to social justice–qualities increasingly valued by contemporary travelers. Through practical training, research, and collaboration with industry partners, hospitality education is equipping a new generation of professionals with the skills to enhance guest satisfaction and create innovative opportunities. The research emphasizes the importance of advancing guestology as a core focus in tourism education, ensuring students are prepared to contribute to the sustainable growth of the sector. Finally, the paper presents a forward-thinking educational framework designed to nurture leadership skills and foster collaborative innovation. By prioritizing adaptability and teamwork, higher education institutions can better prepare students to navigate the uncertainties and opportunities of the future tourism landscape, ultimately advancing the field in meaningful and impactful ways.
DOI Link: https://doie.org/10.98801/SMJHTS.2025644265

Article 6. Food & Beverage Management: Technology Integration in Service Delivery (PAGES 53-59)
by Dr. Aravind Kumar Rai, Dr. Sandilyan Ramanujam Pagaldiviti
The rapid evolution of technology has profoundly transformed the hospitality and food & beverage industries, driving unprecedented changes in operational efficiency, customer experience, and business models. This paper explores the impact of key technological innovations, including automation, artificial intelligence (AI), and the Internet of Things (IoT), on these sectors. Automation, through tools such as self-service kiosks and robotic kitchen assistants, has streamlined service delivery and reduced labor costs, while AI-driven analytics have enhanced personalized marketing and operational decision-making. The integration of IoT has facilitated real-time monitoring of inventory, energy usage, and customer preferences, leading to more efficient resource management and improved service quality. Additionally, the rise of mobile technologies and digital platforms has revolutionized customer interactions, enabling seamless reservations, contactless payments, and enhanced engagement through social media. This research employs a multimethod approach, including case studies and industry surveys, to assess the benefits and challenges associated with these technological advancements. The findings highlight that while technological innovations offer significant advantages in terms of efficiency and customer satisfaction, they also present challenges such as high implementation costs and the need for continuous staff training. The paper concludes with recommendations for industry stakeholders to strategically leverage technology to drive growth and adapt to evolving consumer expectations. This research contributes to a deeper understanding of the dynamic interplay between technology and the hospitality and food & beverage industries, offering insights for future developments and strategic planning.
DOI Link: https://doie.org/10.98801/SMJHTS.2025974843

Article 7. Food & Beverage Management: The Integration of AI and Robotics in Transforming Guest Dining Experience (PAGES 60-65)
by Ms. Rafiya Banu
‘AI and Robotics’, the new sensation, a glorified trend and an uprising substitute, this paper indulges and briefly explores all the mentioned inclusion of AI and Robotics and its variations especially in the hospitality sector. The solitude purpose of any hospitality department is to satisfy and introduce comfort to the guests with a team that carries the operation smoothly. The introduction of AI and Robotics in the hospitality industry is said to provide a helping hand in those operations, to make systems run smoother. In this paper, a thorough evaluation of the growth in usage and rise of adaptation of AI and Robotics in the hospitality sector is done. And the impacts resulted from the integration of AI and Robotics in different tasks that then led to contrasting Guest dining experiences as well as from the perspectives of servers.
DOI Link: https://doie.org/10.98801/SMJHTS.2025546011

Article 8. Global Trends: Gender Equality & Women's Studies (PAGES 66-89)
by Ms. Stuti Majumder
This study covers gender equality and women’s studies in Kathmandu, Nepal. This study examines the socioeconomic and cultural aspects that affect women’s roles and rights and their historical, present, and future chances for gender equality. Kathmandu, Nepal’s capital and largest city, is a key hub for understanding gender dynamics and gender equity policy. Nepali women have struggled with patriarchal standards, restricted education, healthcare, and economic possibilities. These challenges have been addressed by government and grassroots efforts in recent years. This analysis combines government papers, academic studies, and NGO publications to assess Kathmandu’s gender equality progress and challenges.Women’s political engagement, economic empowerment, education, and health are priorities. The Gender Equality Act and leadership initiatives for women are also examined in the report. It also examines how cultural and social movements challenge gender stereotypes and promote women’s rights. While women’s access to education and healthcare has improved, economic engagement and political representation remain low. Gender equality requires ongoing activism, policy reform, and community engagement, according to the review. It also emphasises the need for more research on intersectional gender inequity, particularly marginalised communities in Kathmandu.This comprehensive review adds to the literature on gender equality in Nepal and offers policymakers, activists, and researchers’ insights and proposals for promoting equality.
DOI Link: https://doie.org/10.98801/SMJHTS.2025113339

Article 9. Global Trends: Wellness and Mental Health Tourism - The Ultimate Retreats in Hospitality (PAGES 90-95)
by Marica Mazurek
In Europe, health tourism–which includes wellness and spa tourism–has a long history. Asian, European, and North American cultures all have rather distinct ideas on health tourism. The article will give a framework for distinguishing various health tourism concepts in particular European countries and compare the methods used, particularly in Slovakia, Portugal, and the Nordic nations (Finland), to the North American concept (Canada) and the Asian perception (Taiwan, Malaysia, etc.). Selected cases could serve as an excellent illustration of the various European approaches to health tourism. The secondary research framework made use of techniques from the exploratory and empirically based study. Some primary research results could be also mentioned in this study. Primary research experiences are based on the personal visits to spas in Slovakia and the discussions with the tourism experts (not structured) during the 4 years of post-graduate studies in Canada at Waterloo University as well as the discussions with the academics in Taiwan dealing with the studied topic in the past. The findings of secondary research show that while traditional spas and countries with outdated spa models exist in Europe (such as Slovakia, the Czech Republic, Germany, Austria, Hungary, etc., which were once part of the Austrian- Hungarian Empire), new ideas are also prevalent in countries like France, Spain, and the Nordic countries, which are primarily western or Scandinavian nations. Although spas in North America are entirely focused on the market and funded by their own funds, they provide comparable goods to those in Europe. Based on the discussion with the tourism experts in North America, the typical traditional spas approach is not familiar in Canada and the U.S.A. In Asia, the primary and secondary results revealed that the worsening living environment and pollution as well as job stress are driving forces for the growing demand for wellness and spa treatment facilities development. Similarly, as in North America and some European countries spas are more business oriented and wellness centres provide the improvement of health, culture, heritage, and a healthy balance of life as a way of life, not just a product.
DOI Link: https://doie.org/10.98801/SMJHTS.2025394462

Article 10. Guest Experience and Personalisation: Holistic Health and Wellness (PAGES 96-103)
by Birendra Kishore Roy, Prof. (Dr.) Sandilyan Ramanujam Pagaldivi
This study examines the impact of employee well-being on service quality in the Indian hospitality sector. It investigates how psychological, emotional, and physical wellness influences guest experience, particularly in a competitive environment. Focusing on factors like job satisfaction, work-life balance, and wellness programs, the research explores strategies to improve staff well-being, such as training, flexible scheduling, and supportive management. Findings indicate that prioritizing employee well-being enhances customer loyalty and positive reviews. The study provides recommendations for hotels to achieve competitive advantage by investing in staff well-being, emphasizing its moral and practical importance in elevating service standards.”
DOI Link: https://doie.org/10.98801/SMJHTS.2025763779

Article 11. Guest Experience and Personalisation: Hyper Personalisation in Hospitality Industry: The Future of Tailored Guest Service (PAGES 104-110)
by Ms. Mousumi Mukherjee, Dr. Sumit Kumar Biswakarma, Dr. Sandilyan Ramanujam Pagaldiviti
The study explores impact of the various practices of talent management on the job satisfaction level on employees within organizations. Talent management, surrounding events such as training, recruitment, career growth, is increasingly recognized as a crucial factor in retaining good talent and ensuring success of the organization. The research examines the liaison between different talent management practices and job satisfaction of the employees, drawing on both qualitative and quantitative data from a diverse sample of employees across different hotels in West Bengal. The findings reveal a substantial positive correlation between talent management practices and higher levels of job satisfaction. Specifically, practices that offer clear career advancement opportunities, continuous learning, and effective performance feedback are found to contribute most significantly to employee satisfaction. The study highlights the importance of talent management practices with employee expectations to enhance job satisfaction, reduce turnover, and foster a more engaged and productive workforce. These insights offer valuable guidance to HR professionals and organizational leaders in refining talent management strategies to achieve better employee outcomes.
DOI Link: https://doie.org/10.98801/SMJHTS.2025175194

Article 12. Hotel Design & Architecture: Temes & Conceptual Design (PAGES 111-122)
by Ar. Sounak Majumder, Dr. (Chef) Subhadip Majumder
The spatial design of food plate presentation is a crucial yet often underexplored aspect of culinary arts, bridging the gap between aesthetics, gastronomy, and psychology. This research delves into the principles and techniques of spatial design applied to food plate presentation, examining how balance, proportion, colour contrast, and texture interplay influence visual appeal and dining experiences. The study highlights the psychological effects of plate presentation, showing how design choices impact perceptions of taste, quality, and overall dining satisfaction. It further investigates how modern trends, such as minimalism, deconstruction, and cultural fusion, are shaping the aesthetics of food plating in contemporary dining. Additionally, the integration of new technologies like AI and augmented reality in plate design is explored, providing innovative ways to enhance food presentation. The research aims to offer a comprehensive understanding of the role of spatial design in food presentation, emphasizing its potential to elevate culinary experiences and affect consumer behaviour. The expected outcome of this study is to provide practical insights for chefs and culinary professionals to enhance their presentation techniques, fostering a more engaging and visually stimulating dining environment. This research also proposes future directions for the incorporation of sustainable and culturally significant elements into plate design, contributing to a more meaningful and responsible dining experience.
DOI Link: https://doie.org/10.98801/SMJHTS.2025532716

Article 13. Sustainability & Eco-Friendly Practices: Sustainable Sourcing (PAGES 123-128)
by Dr. Mousami Chatterjee
Green Human Resource (Green HRM) is an upcoming idea that coordinates ecological contemplations into the essential human resource the management practices in an association. This paper investigates the developing job of HRM in cultivating maintainability inside associations through different green drives and activities. Green HRM incorporates enlistment and choice cycles that focus on applicants with natural mindfulness, preparing programs pointed toward advancing eco-accommodating ways of behaving among representatives, and execution evaluation frameworks that incorporate natural presentation measurements. By adjusting HRM practices to ecological supportability objectives, associations can upgrade their standing as socially capable elements, further develop worker spirit and commitment, and accomplish functional efficiencies through decreased resource utilization, abuse and waste. In any case, the fruitful execution of Green HRM requires conquering provokes, for example, protection from change, absence of mindfulness, absence of association and the requirement for nonstop transformation and devotion to developing natural guidelines and cultural assumptions. This theoretical features the significance of coordinating natural worries into HRM methodologies to make a reasonable future for associations and society at a full scale level.
DOI Link: https://doie.org/10.98801/SMJHTS.2025644265

Article 14. Sustainability & Eco-Friendly Practices: Sustainable Sourcing (PAGES 129-133)
by Chef Sugata Mukherjee
Indian cuisine is a vibrant representation of its diverse cultural and geographical landscape. This paper delves into the traditional cuisines of three regions – Agartala in Tripura, Manipur, and Meghalaya – focusing on their unique cultural and geographical identities. By examining the influence of history, geography, and ethnicity on food practices, this study explores how food becomes an important cultural artifact that connects people to their land and traditions. This paper provides insights into how traditional foods contribute to the cultural heritage and social cohesion of these regions. The research reflects on the broader implications of food as a means of cultural preservation in the face of modernization and globalization.
DOI Link: https://doie.org/10.98801/SMJHTS.2025232875

Article 15. Sustainability & Eco-Friendly Practices: Waste Management (PAGES 134-147)
by Ms. Sharada Jnawali
Like any other city in the Asian region, Kathmandu Metropolitan City (KMC) faces tremendous challenges in solid waste management. In general, the broad sources of the municipal wastes in the city contain domestic, industrial, medical, commercial, institutional, agriculture, construction or demolished materials. The major components in domestic wastes are food residue, fruit or vegetable peels, meat or fish, milk wastes, plastic or plastic products, glass, paper, metal and fabric, of which 60-70% are biodegradables, 20 % are recyclable and rest of the 10% is disposable. In the changing socio-economic context and rapid urbanization, there are more inorganic items in the residential wastes such as gift or food wrap or boxes, heavy grocery packaging, aluminum foil, cardboards, paper products, fiber, rubber, and plastic. Old pots and pans, electric and electronic products, sharp knives or needles are another set of wastes that require more careful disposal methods due to associated public health risks to waste handlers and impacts on the environment. In specific reference to the Nepali community, characteristics and management of such wastes depends on, but is not limited to, the traditional and/or cultural practices, level of awareness, food habits, types of grocery packaging, climate condition and geographic context. Lately, domestic waste has become a concerning factor to degrading environment and public health hazards in the municipal population. On the other hand, the challenge lies on lack of space to dispose such wastes due to rapid urbanization, shortage of appropriate space for managing a sanitary landfill site and lack of efforts in reducing the wet and dry wastes at source. The challenge is likely to continue with the rate of population increase in the urban centers, importantly in the Kathmandu municipality. In this article, the significance of the reduce, reuse and recycle (3R) approach is presented, which is in use in Nepali context, though at micro level. It also shares the selected replicable personal or institutional stories on the 3R approach to waste management. The article further summarizes the suggested way forward to the matters related to waste management.
DOI Link: https://doie.org/10.98801/SMJHTS.2025517063

Article 16. Technology & Innovation: Blockchain & Security (PAGES 148-160)
by Dr. (Chef) Subhadip Majumder
The global food supply network faces an unprecedented challenge of feeding a growing population while reducing its environmental impact. A circular economy can address these challenges by optimizing resource use, minimizing waste, and promoting food system sustainability. This chapter discusses how circular economy theories influence the food supply chain and how to achieve closed-loop systems for food sustainability. It also covers circular economy strategies across the food supply chain, from planting to processing, distribution, consumption, and waste management. This chapter highlights the need to reduce food waste, optimize resource use, and recycle throughout the food supply chain to mitigate the environmental impact of food production. Additionally, it explores how blockchain and IoT technologies enhance supply chain transparency and traceability, ensuring food safety. Organizations can save money and gain value by adopting circular methods, and thus the economic effects of these approaches must be examined. Our research also addresses the legislative, cultural, and behavioural challenges to implementing a circular economy in the food supply chain. Governments, industries, and consumers must collaborate to create a sustainable food future and overcome these challenges. We conclude with a comprehensive review of circular economy principles in the food supply chain and their potential to enhance food sustainability. By employing closed-loop systems and circular practices, the food supply chain can reduce waste, alleviate environmental impacts, and contribute to building a sustainable food system.
DOI Link: https://doie.org/10.98801/SMJHTS.2025109492

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